Who clicks on those ads on your blog?

It might amaze you that most webmasters you see online make their money mostly through one form of advertisement or the other. The big internet movers like Google, Yahoo, and Facebook etc. are not exempted in the advertisement generating revenue.

Recently, somebody tapped me and told me that he has been wondering how Google generate massive revenue. I simple replied him that the bulk of Google’s revenue comes through advertisement.

There is hardly a webpage that you will visit today that you will not find one form of advert or the other. They could range from affiliate links and banner ads, Google Adsense ads, Medianet/Yahoo ads, personal or companies ads and so on.

The players in the game i.e. those webmasters that work online can easily differentiate those forms of ads whenever they come across them online, either by the trademarks associated with them or through other means.

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But on the other hand, it is often very difficult for newbies or casual internet surfers to differentiate those ads.

In fact most of them don’t even know they types of ads they see and if not for the sake of some webmasters that do clearly indicate at the top of some of the ads “Sponsored ads” or “Advertisement” many of those casual surfers will not even know that some of the images and links that they see are some form of ads.

Now this draws our attention to the topic of the day, on who clicks on those ads?

For online marketers and serious webmasters as we have mentioned, they know virtually about all those ads and their various categories. For example, we have those that are categorized as Pay per Click (PPC) ads, Revenue per mille impression ads, Cost per action (CPC) ads, affiliate ads etc.

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The truth is that not every of those webmasters want people to make money out of them, maybe for personal reasons and some of them hardly click on those ads served by other webmasters alike, since they already know what will happen when they click on some of those ads.

While some of them, out of some restrictions placed on them not to ever click on their self-published ads, they have developed a stereotype that tends to keep them away from clicking on other webmasters ads.

The essence of every ad you see today is to draw attention to whatever is being advertised on the links/pages/banner, which could range from product sales, invitation to events, political campaigns, exposure or just to make a particular brand popular.

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One thing you should just bear in mind is that every advertiser has various objectives in mind for creating ads, which most of the time boils down to generating revenue.

There are different reasons why people click on ads that you placed on your online pages; these could range from how attractive the ads appear and the kind of messages it displays, to share curiosity and it could be based on personal interest to what is being advertised.

You will now notice that people that click on those ads are mostly casual internet surfers who know next to nothing on the type of ads they click on as against the webmasters that we talked about that have full knowledge of those categories of ads and who don’t like money being made out of them

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So you now see that most of the time, out of curiosity, personal interests and quality of ads, those casual suffers are the most likely categories of individuals that click on ads, which often takes them to the advertisers page and eventually turning some of them into lead (online customer).

Finally, I just felt I should use this opportunity to leak this little secret so you could know exactly the categories of people that do mostly click on your ads. By so doing, it could help you in better targeting of your audience.

If you are happy with this piece, kindly use the comment box to express yourself or if you have any contribution to make to what you just read, you can equally do same.