5 Advantages of Search Engine Traffic Over Direct and Referral Traffic

Since traffic is believed to be the live-wire of every webpages, we love discussing anything related to traffic.

And today, we are going to be discussing on the major advantages of Search Engine Traffic over Direct and Referral traffic.

Virtually all traffic to your webpages falls under these 3 broad categories of traffic sources; Search Engine Traffic, Direct Traffic and Referral Traffic.

It will be wise to give a brief explanation of what each of these sources of traffic truly represent.

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Search Engine Traffic are webpages visitors that comes from Search Engines such as Google, Yahoo/Bing etc. mostly by typing certain keywords on those Search Engines and clicking through the results from the Search Engine Result Page

Referral Traffic is visitors to webpages that comes through a link URL of that webpage that is left on other webpages, social media platforms, forum etc.

Direct Traffic on the other hand is visitors that land to webpages by themselves either by typing the domain name or URL of the webpage on their browsers or visiting through a bookmark of the page.

Now, each of these categories of traffic source has its own advantages and disadvantages over one another, but today, we want to concentrate on the major advantages of Search Engine Traffic over the other two sources of traffic mentioned.

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So here are the 5 major advantages of Search Engine Traffic over Direct and Referral Traffic;

1.      Traffic on Auto-pilot – Search Engine Traffic act more as an auto pilot traffic, in the sense that after posting a particular post and when you are not doing anything else like promoting the post, Search Engine keeps sending you massive visitors to your pages, especially when such page is ranking well. Even when you are asleep, the traffic keeps coming.

2.      Work less and earn more – With Search Engine Traffic, you actually work less or even in a part time manner and still earn like a full time blogger. 

     This is simply one of the reasons many tech and educational niche bloggers post lesser articles in a week, but still gets the required visitors and earnings, unlike their counterpart in other niches as News and Entertainment that often have to work more.

3.      Freedom – Working as part time blogger and still receiving massive traffic from Search Engine gives you all the freedom in this world to engage in some other activities other than blogging alone.

    

     I have seen many bloggers that depends mostly on the other two sources of traffic having to work day in night out in order to maintain their traffic, and without having much time for other activities.

4.      Massive Traffic – One cannot just undermine the massive traffic that comes from Search Engine, because the traffic can be truly massive and with Search Engine, it is easier to drive the whole world to your pages.

5.      Organic, friendly and high conversions – Search Engine Traffic is often referred to as Organic Traffic, this is as the result of the common and thoughtful perception that Search Engine Traffic consist of mostly of real human searchers, and by so doing, those visitors are often seen as friendly and almost harmless to page owners that participates in 3 party ads network programs.

And again for those that engage in affiliate programs, it has been known for long now that Search Engine Traffic often converts well, having some of the highest amount of leads.

Finally, you have seen the advantages of Search Engine Traffic over Direct and Referral Traffic as enumerated above and hopefully we will be bringing you the reversal advantage soon.