Your Blog/Site Alexa Global Ranking Dropping (Increasing)? Why You Should not Worry Much

As you might have known by now that Alexa is that popular metric site that ranks blogs/websites in order of importance, traffic or dominance using many different parameters.

Alexa ranks blogs/sites in both global scale and regional scales, and the lower in figure your blog/sites ranks, the more important it appears.

For example, a blog/site with a rank of 100K globally is seen as better than that that ranks 150K from Alexa perspective.

One of the things I recently discovered is that your blog/site regional ranking exerts greater influence on the global ranking scale.

Thus sometimes, if your blog/site global ranking is seen declining, it doesn’t necessarily means that your blog is losing traffic or relevance globally as can easily be suggested, but the global decline in ranking can be as a result of sharp changes to its regional ranking.

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When we say sharp changes in regional ranking here, we are referring to changes in blog/site targeted country and not decline in regional ranking (importance).

We have a typical illustration here;

If formally your blog/site regional ranking ranks better in Nigeria than in the US, and as result of change in blog/site targeting or coincidentally, it happens that your blog/site starts performing slightly better in US ranking than Nigeria, there is every tendency here that your blog/site Alexa global ranking will start to drop.

And this doesn’t in any way means that your blog/site lost it Nigerian traffic or importance but the implication is that your blog/site just gained more relevance (sharp change) in the US.

As your global ranking drops in this instance of gaining additional and slight US relevance, your blog/site is seen by Alexa as having been shifted to a more competitive regions and hence you noticed that drop in global ranking.

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At this point if you want your Alexa global ranking to start improving, it is either your blog/site gains or maintain additional and stronger US traffic or relevance or it should lose that slight US improvement back to the former region (stronghold), which is Nigeria as seen from the illustration above.

So sometimes, when you notice that your blog/site Alexa global ranking is dropping, don’t always see it as a decline in blog/site relevance but see it as a change in regional ranking (blog targeting) and that it has shifted to stiffer competitive region.

Keep up the good work and continue blogging it out and the sky will definitely be your limit!