2 best differentiations of Google Adwords and Google Adsense program that even a baby can understand

Many folks out there don’t even know what Google Adwords and Google Adsense are all about, while some that knows little about both find it difficult to come out with perfect differentiation between the two.

Today we are taking it upon ourselves to differentiate the both in the best possible and simplified ways that even a kid can understand.

Google Adwords and Google Adsense are two different ads network campaign program offered by Google.

For every viable business structure, there is what is called give and take, and that is what Google Adwords and Google Adsense represent for Google.

The 2 best differentiations of Google Adwords and Google Adsense that even a kid can understand are;

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1.    As Google Adwords program is mainly for advertisers (Spenders), Google Adsense program is mainly for Publishers (earners).

2.   Google Adwords forms the bulk of revenue generation for Google, whereas Google are now the spenders on Google Adsense.

Let’s further go into details… Advertisers here that use Google Adwords are those individuals or companies that pay Google to get their ads in front of millions of web pages for millions of web surfers to see, mainly with the believe of getting leads (online customers).

Google on their part cannot alone deliver those advertisers ads to millions of webpages just like that because Google does not own millions of webpages, hence they seek for numerous publishers (webmasters) to serve those ads on their pages through Google Adsense program.

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Therefore, when Google receives revenue from the Google Adwords advertisers program, they determine the percentage to pay out to publishers through the Google Adsense program, making it a win win situation for the parties involved.

Here, it is like a circle (network) of 3 parties; Google, Advertisers and Publishers… The Advertisers pay Google through Google Adwords program, Google pays publishers through Google Adsense program and the publishers drive leads for the Advertisers by serving those ads on their pages.

And at the end, if the 3 parties involved play by the rules, everybody goes home happy and smiling